Farming costs enough. Make every dollar count.
With input costs continuing to climb, getting more out of what you're already investing matters. Longer life from replacement parts. More yield potential from every unit of seed. Better performance from the equipment you already own.
It's about making smarter decisions that help your operation get more from every acre.
Our Approach
Better solutions start with understanding your farm.
Some growers want to keep things simple. Others want to dig into every detail to figure out exactly what's causing a problem. Jim takes the time to understand how you farm, what you're working with and what you're trying to improve.
Whether that means getting more life out of your equipment, improving planting performance or making better seed decisions, the goal is to find solutions that bring real value to your operation.
And the service doesn't stop with a sale. Jim wants to see those decisions pay off just as much as you do.
What We Do
More than products. A higher level of performance.
From planting technology and equipment to seed and crop performance, Performance Planting works with trusted brands that help growers get more from every acre.
Precision Planting
Technology and planter upgrades designed to improve planting performance.
Beck's
Seed, genetics, and agronomic solutions designed to support growers and improve field performance.
BW Fusion
Crop nutrition and performance solutions designed to support plant health, efficiency, and yield potential.
Harvest International
Planters and agricultural equipment designed to deliver reliable performance and planting precision.
La Crosse Seed
Seed solutions that support crop performance, adaptability, and productivity across every acre.
Other Brands & Partners
Trusted agricultural brands and solutions that help growers improve performance all season.
Meet Jim Waldron
Farming has always been part of who I am.
After a spinal cord injury changed the way he could work on the farm, Jim found a new way to stay connected to the industry he loves. He founded Performance Planting in 2013, starting with corn meter calibration and adding seed sales in 2014.
Today, he helps growers find practical solutions backed by real experience, trusted products and a genuine commitment to the people he serves.
Why Performance Planting
Not just another equipment dealer.
Performance Planting was built on a love of farming, a determination to keep moving forward and a commitment to helping growers succeed.
Since 2013, Jim has worked directly with growers to understand their equipment, their challenges and their goals. From planting technology and seed to equipment upgrades and crop solutions, the focus has always been on finding what works for each operation.
It's personal service, practical experience and advice from someone who understands what farming means to the people who do it.
What Growers Are Saying
“We have been working with Jim for quite a few years, and his passion and knowledge for the seed and precision planting makes it easy for us to make decisions that help us succeed.”
Rob Funk
Farmer | Town, WI
Performance Planting + Beck's
Farm different with Beck's.
Performance Planting is proud to add Beck's to the lineup, giving local growers another strong option when they're making seed decisions for the season ahead.
Not sure where Beck's fits into your operation? Start with Jim. He can help you talk through what you're planting, what you're trying to improve and where to go next.
Let's Talk
Have a question about a product, planter or seed? Let's talk.
If you're comparing options, planning an upgrade or just trying to figure out what makes sense for your operation, you don't have to sort through it alone.
Talk to Jim and tell him what you're working with.
Send us a message
Have a question, need a quote or want to learn more? Send us a message and we'll be in touch.
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